STOP and smell the roses once in a while - not constantly take fancy pictures of them and plaster the results all over the internet.
That is the rather surprising message from a mobile phone sim card company that says Australians are missing out on "the moment" because they're so busy constantly sharing pictures and videos online.
At a restaurant? Point, click, share that roast chicken, baby!
Wedding? Oooh, Instagram the bride.
New baby? Facebook that cutie.
That's what most of us do according to sim card provider Amaysim, which says we need to stop social networking every now and then - and just enjoy life as it happens.
The company surveyed 1000 people about their social media habits and found 56 per cent had forgotten how to "live in the now" because they're always Facebooking, Instagramming or tweeting.
The answer? Well, rather incongruously for a company that makes money out of mobile data, it says we need to turn off our phones and tablets entirely.
"While Amaysim is in the business of keeping people in touch, we also reckon you sometimes need to turn off and enjoy life as it happens," its social media manager Ged Mansour said.
Amaysim's survey also found that one in three Australians thought mates shared too many pictures and videos online and the culprits should be de-friended or unfollowed.
But 38 per cent of all respondents thought that sharing plenty of videos and pictures online was fine.
Australia's love affair with social networking is being driven in a big way by mobile devices.
Figures released by the Australian Communications and Media Authority (ACMA) late last year showed that smartphone ownership increased by 104 per cent in 2012.
More than half of the nation's adult population now own a smartphone.
There are about 11.36 million Facebook users in Australia and 9.67 million YouTube users, according to the ACMA figures.
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