THE Berri fruit juice company has withdrawn an imported product from sale amid criticism from independent Senator Nick Xenophon.
Berri Ltd on Monday said its Berri Truly juice, produced in Mexico, had been withdrawn because it had not met its performance benchmarks.
The company's action came on the same day Senator Xenophon launched an attack on the company for misleading customers.
He said the fact the juice was a product of Mexico was only in small print on the pack which also included the Berri logo and the words "since 1943".
South Australian Liberal MP Tim Whetstone also criticised the company for deceiving consumers and misrepresenting Australian growers.
"The whole product comes from Mexico with not one molecule of Australian content," Mr Whetstone said.
The two MPs said they planned to file complaints with the Australian Competition and Consumer Commission and SA Consumer Affairs arguing that the packaging would lead consumers to assume that the product contained Australian juice.
Berri said Berri Truly was the only one of its products not produced in Australia.
It said the juice complied with country of origin labelling laws and Australian food standards and was regularly monitored and tested for quality.
"We do not apologise for investing in innovation to grow the juice category in Australia," the company said in a statement.
"In the case of Berri Truly, the product required technology not available in Australia."
Senator Xenophon said the product should not have been sold in Australia in the first place.
"People assume Berri uses fruit that's grown in Berri or in South Australia at the very least, not in Mexico," he said.
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