PEOPLE who love to hate Canberra's annual Summernats car festival will have one more reason to consider leaving town for the 2013 event - organisers are hoping to set a world record for the biggest mass burnout.
Seventy street machines will line up side-by-side on the first Friday in January to simultaneously smoke some rubber.
"It's the brainchild of our general manager ... if anyone wants to know who to complain to," event co-owner Andy Lopez told reporters on Tuesday.
"It will be unlike anything that has ever been seen or heard before."
The only similar existing world record is for mass doughnuts.
The 26th Summernats will run from January 3 to 6 at Canberra's Exhibition Park.
Just over 90,000 revheads attended the four-day event in 2012. It was arrest-free, proving organisers had successfully made Summernats more family friendly after bad crowd behaviour in 2008 threatened its viability.
Mr Lopez on Tuesday said the world needed a mass burnout record.
"So we are going to deliver," he said when launching the 2013 event with ACT Tourism Minister Andrew Barr.
"We went to Guinness and said how about 30 (cars), and they said, 'It's actually meant to be really hard to set a world record. How about 50?'
"And we said okay we'll do 70."
To set the burnout record all 70 cars will have to burn rubber for at least 10 seconds simultaneously.
The car festival will kick off on the Thursday with the so-called Citycruise down Canberra's main street, Northbourne Avenue.
The 2012 event was the first time in 18 years that machines at the country's biggest car festival were let loose on public roads.
Summernats' original Saturday afternoon "Supercruise" was scrapped after a number of events in the early 1990s ended in street riots.
But the ACT government has embraced the event since Mr Lopez took over three years ago. Mr Barr has declared it "reformed".
In October the government signed a deal that will see the event remain in Canberra until at least 2019.
On Tuesday the tourism minister said Summernats brought in millions of dollars to the ACT "at a time of year when traditionally we don't have strong tourism".
"We want to continue to see the event grow both in terms of its economic contribution to Canberra and also the number of people who come to the city," Mr Barr told reporters.
Mr Lopez in January savaged the "snobs and bigots" who criticised Summernats for being too noisy and anti-social.
Asked if the event was "sexist" because patrons have, infamously, yelled "show us your tits" at women, he insisted such behaviour wasn't as prevalent as it once was.
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